I have a rather bold prediction. We mainly us the “standard US” measurement system of gallons, inches, miles, etc.. but soon I believe we will no longer use gallons for our fuel measurements.
Some gas stations are going to wake up soon and undergo a marketing change. Unless there is some legislation that I am unaware of that prevents this, they will likely switch to litres. A gallon is ~3.785 liters. Most Americans don’t know this. Consumer response to the “cheaper” option of $1.05/liter vs $4.00/gallon would be likely strong.
Driving down the road you don’t have time to do math in your head quickly and multiply by 3.785. Consumers would likely see $1.05 and pull over to get that as opposed to $4.00. Same “cost” but it’s for the same reason that most airlines show the prices before $50 of tax. You know the cost is the same, but you’d rather mentally go for what’s “cheaper”.
