Radiohead signs to label, two thumbs down
Wednesday, October 31st, 2007As reported in NME Radiohead has signed to ‘major’ UK label XL Records after the release of their In Rainbows album independently and online only for the price of “whatever” and with a discbox set for 40UKP.
This is horrid. While XL Recordings isn’t an RIAA affiliated label, and overall are ‘better’ as far as they go, this isn’t a good idea at all. If anything Radiohead should have just started their own label for the administrative tasks. Then again, maybe they realized that when you cut out the record company, then you assume all of the responsibilities and tasks that come with running your own record company. Just because you aren’t saying you have a record company, if you are taking money in exchange for the product (downloads and vinyl) then you’ve got a record company albeit a light-weight one.
I really thought that Radiohead overall was basically giving the finger to record labels and going to stay off them. It ends up that they just pulled the most wonderful marketing ploy ever. They went viral with it to a degree that they didn’t have to pay anything at all for marketing. They got NYT and other major coverage without paying a penny. Now they are hopping back to a label.
At the same time, Trent Reznor/NIN is without a label. I hope honestly he stays off the labels for good. The Niggy Tardust album will be out tomorrow. I can’t wait.
Tags: label, major, niggytardust, Radiohead, records, saul williams, signed, XL


